March 2021 - Freelance
Sony DI rebranded and launched in market with the "Starting Never Ends" campaign.
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The ask:
Develop a strategic approach for infusing the new brand platform further down the funnel across the customer experience, specifically speaking to brand campaigns and sub-campaigns.
The problem:
Many Australians don't realise the breadth of Sony's camera range, or if they do they think it's just for professional photographers.
The TRUTH:
No matter the skill level, there's always something new, or somewhere to start.
The strategy:
Inspire Australians of all skill levels to start creating something new, create content journeys to meet all customers’ needs – from newcomers, hobbyists, and high-level professionals.
