JUNE 2017 - POEM
The speciality footwear and lifestyle retailer, The Athlete’s Foot, and leading sportswear manufacturer, adidas formed a strategic brand partnership to further our engagement with their communities.
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THE ASK:
Create a social campaign that promotes the partnership and better connects with women.
THE PROBLEM:
adidas needed a perception shift, moving away from fashion, towards performance.
THE TRUTH:
Performance is just as much about the mind as it is the body.
THE STRATEGY:
Better connect with women by showing the vulnerability that is underneath performance.
THE IDEA:
#runningthoughts: The thoughts we all have when we run, working with Laura Henshaw, Rae Johnston and Lauren Hannaford to uncover theirs, to make a suite of social and influencer content.
